Hermoso y creativo Uso de la tipografía en anuncios impresos

Las noticias - Diseño

smartmay

Aunque puede ser una herramienta de marketing con éxito y con un software como Photoshop en sus manos, las posibilidades pueden llegar a ser bastantes salvajes y sin límites. Aun así, en cualquier momento puede ser contraproducente si no se realiza correctamente o por las manos de un diseñador experto. En el post de hoy, vamos a introducir algunas formas de lograr grandes anuncios Tipografía basados en impresos con sus ejemplos para referencia:)

 

Texto mínimo, o ladrilludo

 

A diferencia de los anuncios de televisión, la gente no tiene que sentarse y quedarse mirando la página de anuncios, puede saltar más allá del artículo que desea leer. Los objetivos son conseguir que el espectador se detenga a ver el anuncio, y recuerde el mensaje. Para ello, el texto tiene que llamar la atención de las personas de inmediato.


Hay tres formatos de texto eficaces en los anuncios:

 
Decir poco y transmitir mucho. Anuncios inteligentes muestran una palabra y luego tienen una palabra escrita en el espacio negativo creado por las letras.


Di un montón de cosas interesantes, o cosas aburridas, que aparecen de una manera interesante. Un muro de texto no mantiene el interés de nadie a menos que empiece con un buen escrito "gancho" o la tipografía es lo suficientemente atractiva como para que el espectador quiera leer hasta el final.

 
No digas nada en el texto actual. En cambio, las letras o palabras en forma de objetos en una imagen.


Diferentes tipos de anuncios convocan diferentes cantidades de texto, pero es sorprendente la gran versatilidad de estos tres formatos pueden llegar a ser. 

 
Algunos ejemplos de las campañas que han utilizado un buen manejo tipográfico:

Coppertone Sunblock: Kobe

kobe Beautiful & Creative Use of Typography in Print Ads

S.O.S Campaign

sos Beautiful & Creative Use of Typography in Print Ads

Coca-Cola Light: Lemon Peel

coke lemon Beautiful & Creative Use of Typography in Print Ads

Ikea

ikea Beautiful & Creative Use of Typography in Print Ads

Pepsi: Joy

pepsi joy Beautiful & Creative Use of Typography in Print Ads

Penguin Books: Travel with words, Paris

paris final Beautiful & Creative Use of Typography in Print Ads

Vodafone

vodafone Beautiful & Creative Use of Typography in Print Ads

Brighton Language School: Espanol

brightonespanol Beautiful & Creative Use of Typography in Print Ads

Toyota: Efficiency

toyota efficiency Beautiful & Creative Use of Typography in Print Ads

Smarties Campaign

print ads typography 01 Beautiful & Creative Use of Typography in Print Ads

print ads typography 02 Beautiful & Creative Use of Typography in Print Ads

print ads typography 03 Beautiful & Creative Use of Typography in Print Ads

U.S. Preventive Medicine
Learn your health risks now and they won’t be so scary later.

print ads typography 04 Beautiful & Creative Use of Typography in Print Ads

print ads typography 05 Beautiful & Creative Use of Typography in Print Ads

print ads typography 06 Beautiful & Creative Use of Typography in Print Ads

Complot Creativity School – Typography Course: H

tipoH Beautiful & Creative Use of Typography in Print Ads

Bert & Bud’s Vintage Coffins: Mellow

Bertmellow Beautiful & Creative Use of Typography in Print Ads

Lots of Eye Candy

Print ads don’t have the motion and sound that television ads get to work with – they really need to make their space count. A striking image is great at catching viewers’ eyes, but since it’s an ad, it needs to have all the required text crammed into the composition, as well. Because of this, print ads often make images out of type or make words out of images. Flashy special effects are also good attention grabbers.

Examples

United Nations Population Fund: Population day

Population Day Beautiful & Creative Use of Typography in Print Ads

Orange SMS
Text messaging while driving prevents you from seeing what really matters.

print ads typography 07 Beautiful & Creative Use of Typography in Print Ads

Hahn Nitzsche Recording Studios: Kaffee

kaffee Beautiful & Creative Use of Typography in Print Ads

PS2: Girlfriend

PS2 ad2 Beautiful & Creative Use of Typography in Print Ads

Classic & New Recording Studios

print ads typography 08 Beautiful & Creative Use of Typography in Print Ads

Punny Messages

Visual puns are a great device for saying a lot with just one or two words. They are ideal for print ad requirements to say everything in one still image. Commonly, visual puns say part of a familiar phrase or proverb, then complete the pun with the materials and special effects.

Anatomy of a visual pun:

  1. Take words such as "bad credit," "taxes," and "bills."
  2. Take the shape of prison bars.
  3. Combine the two by making the bars out of the words.
  4. Add a subtitle, such as "Don’t be a prisoner to your finances."

Voila, a visual pun!

Examples

Mitchell Eye Centre: Trash

print ads typography 09 Beautiful & Creative Use of Typography in Print Ads

Mitchell Eye Centre: Diamond

print ads typography 10 Beautiful & Creative Use of Typography in Print Ads

Feltrinelli Publisher: Berlusconi’s bubble

MALTESE A3inglese Beautiful & Creative Use of Typography in Print Ads

Amazon: Rock

print ads typography 11 Beautiful & Creative Use of Typography in Print Ads

Being a Little Offbeat

With the number of ads that have already been made, originality is hard to come by. One solution is to make progressively weirder and more dramatic work. If an ad idea seems too weird, consider that the weirdness might make it memorable to others. Making a lasting impression is what every ad strives for.

Examples

Pivot Boutique: Karma

print ads typography 12 Beautiful & Creative Use of Typography in Print Ads

Volkswagen: Laces

Laces Beautiful & Creative Use of Typography in Print Ads

Nike ACG 20th birthday: Strut

nikestrut Beautiful & Creative Use of Typography in Print Ads

Corrado Mattresses

corrado sleeping pills Beautiful & Creative Use of Typography in Print Ads

Pak-n-stor: Basement

basements basement Beautiful & Creative Use of Typography in Print Ads

Diesel Jeans: Be stupid

print ads typography 13 Beautiful & Creative Use of Typography in Print Ads

No matter what type of print ad you need to create, you should consider typography as an essential element of the ad rather than just text.

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