The concept was to highlight the boot's design within the setting of a light tunnel.

According to Superfad Director Clayton McDermott: "The challenge was to create a spot that not only provided the viewer with a comprehensive overall view of the exterior design and the technology that lies within, but one that also conveyed the incredible speed and maneuverability that the new F50's design affords the player."

Accordingly, Superfad's introduced subtle & abstract stadium elements throughout the spot which allowed freedom to create some beautiful product shots of the boot flying through a stream of light trails, and the opportunity to see the boot in situ, doing the job it was created for - playing football.

To keep the look of the spot consistent, Superfad came up with the concept of having the F50 boot interact with a football made up of the light streams that appear throughout the spot.